our roots

Brothers and founders Saxon and Ashley Joye came to the conclusion that they had no choice but to create their own line of handcrafted bar juices. With Saxon’s experience in food service coupled with Ashley’s picky palate and a shared love of a good cocktail, these drink mix mercenaries set forth to create the nation's first pure squeezed, cold pressed, Bar Juice™.

On that fateful day in Mike’s Connecticut kitchen, the two made a commitment to providing consumers with a product that is handcrafted, premium and 100% legit. It was then that Freshbev LLC and RIPE Bar Juice® were born! And so it's “goodbye” to juice from concentrate, “ta-ta” high fructose corn syrup, “farewell” preservatives (natural ones too), “beat it” shelf stable cocktail mixers and “hello” fresh, natural products like no other on the market.